In May 2022, 1xBet signed an agreement to become the title partner of esports organisation Team Spirit. The partnership will see the organizations working together in different activities with the partnership running until 30 June 2024.

In July 2019, FC Barcelona announced they had signed a partnership with 1xBet to name the company as the team's new global partner. The deal would see OneTouch’s full library of both mobile and table games added to the 1xBet games portfolio.

In May 2019, OneTouch, a supplier of mobile slot and table games, announced an agreement with 1xBet. The agreement resulted in 1xBet expanding its virtual sports offering with DS VG’s virtual games, including RacingDogs, RacingHorses and Roulette. In August 2022, 1xBet signed an operation agreement with DS Virtual Gaming (DS VG). The partnership saw the companies deploying a payment strategy tailored to the Latin American region. ĭuring August 2022, 1xBet announced that – as part of its expansion plan – the company had acquired a partnership deal with local Latin American payment company PayRetailers. In March 2022, 1xBet expanded into the Chilean market via the signing of a partnership agreement with the Chilean football championship, with the company becoming part of the 138 matches of the 2022 season. The company also announced its plan to focus on the esports betting market within the Latin American country. In March 2020, 1xBet confirmed the company’s expansion into the Mexican market following its approval for an operational licence. In 2019, 1xBet announced that the company had signed an agreement with MGA Games, expanding its portfolio to include a range of new online slot and video bingo games. Later, in January 2022, 1xBet was granted a Nigerian national licence and expanded into the region.

In 2018, 1xBet made partnerships with the Nigerian Football Federation and African Confederation of Football. Since the company's inception in 2007, 1xBet has operated within the Indian Market. The organization operates a franchise business model. In 2019, they experienced considerable growth, briefly sponsoring Chelsea FC and Liverpool FC. It was founded in 2007 and registered in Cyprus. 1xBet is an online gambling company licensed by Curaçao eGaming License.

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